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Tag: strategic planning

2021 Strategic Planning Timeline

October 8, 2020 katanstine

In a perfect world, you would have already shifted your focus to 2021 planning in June. Then 2020 happened and…

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Posted in: Coaching, Credit Union Marketing, Nonprofit Marketing, Strategy Filed under: board approval, budget, goals, key performance indicator, leadership approval, marketing plan, needs assessment, performance tracking, planning session, strategic marketing plan, strategic planning, timeline

Formulating Marketing Metrics

July 2, 2019 katanstine

Once you’ve translated your organizational goals (from your strategic planning session) into marketing goals , it’s time to start formulating…

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Posted in: Credit Union Marketing, Nonprofit Marketing, Strategy Filed under: conversion tracking, conversions, credit union marketing, event tracking, marketing strategy, metrics, nonprofit marketing, strategic planning

How to Measure Marketing with ROI & KPI’s

katanstine

Strategic planning season is upon us and one area that is sure to be reflected on, evaluated and further determined…

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Posted in: Credit Union Marketing, Nonprofit Marketing, Strategy Filed under: credit union marketing, direct mail, key performance indicator, KPI, marketing campaign, nonprofit marketing, return on investment, ROI, social media, strategic planning

Translating Organizational Goals into Marketing Goals

May 31, 2019 katanstine

Each year, executives and boards enter strategic planning season to reflect on the previous year(s), determine the best path forward…

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Posted in: Credit Union Marketing, Nonprofit Marketing, Strategy Filed under: growing membership, increasing donations, increasing net income, marketing goals, organizational goals, strategic marketing, strategic planning

20 Strategic Marketing Questions

May 14, 2019 katanstine

Strategic marketing is a highly dynamic and multi-faceted science. So, when someone asks the big question, “hey, how’s marketing going?”,…

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Posted in: Credit Union Marketing, Nonprofit Marketing, Strategy Filed under: credit union marketing strategy, nonprofit marketing strategy, strategic marketing, strategic planning

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