If there is one thing that I have been a stickler about throughout my marketing career, it is tracking. Too…
If you have read my previous blog post, How to Measure Performance with ROI & KPI’s, you know that determining…
It is no surprise that one of the most cost-effective elements of your marketing mix heading into 2021 is video.…
In a perfect world, you would have already shifted your focus to 2021 planning in June. Then 2020 happened and…
After tackling the Top 3 Areas to Watch When Measuring Overall Performance, it’s important to know which marketing strategies to…
These three areas of performance tracking always apply. Monthly, quarterly and annual checkpoints in these areas are recommended to streamline…
Brands and marketing are more important today than ever with relevant communication requiring an extra helping of empathy, service and…
Making it easy for potential supporters to do their due diligence during their evaluation is extremely advantageous. Especially if you…
What might have seemed “normal” six or even 3 months ago is not necessarily so today. Considering the circumstances, many…
You’ve inevitably noticed the seemingly endless webinars and training offered by organizations like Nonprofit Connect OneCause, CharityHowTo, helping nonprofits understand…