Now is the perfect time to leave some commonly believed SEO myths behind. Especially, if your organization is fairly new to managing SEO, be aware of these 5 misconceptions:
- “SEO is only about the right keywords.”
Keywords are often synonymous with strong SEO, but as search engines continue to evolve, your SEO strategy should, too. While keywords are still a part of your website’s optimization, a key focus should be on the content, its relevance and how frequently you add to it or update your web properties, rather than the specific keywords. The more views, clicks, shares and reactions your content receives, the better it will perform.
- “The only goal is to achieve the #1 ranking on search engine results pages.”
SEO is meant to increase traffic, engagement and, eventually, conversions, but that cannot be achieved by only focusing on your website’s position on search engine results pages. It’s true that being on the first page can increase traffic to your page, but the goal should go beyond gaining the top spot. It’s the optimization of the content — the usefulness and its relevance — that leads to additional traffic, thus making your position more effective.
- “The more web pages, the better the ranking.”
Sure, you can create as many pages for your organization's website as you want but unnecessary, conflicting, or competing pages could hurt its rankings.
- “Mobile optimization isn’t necessary.”
Mobile optimization is aimed to enhance the user experience, whether that’s the design, responsiveness, number of clicks or overall speed. Even years ago, Google clearly states that it measures the mobile-friendliness of your site as part of its ranking factors, so don’t let anyone tell you that mobile optimization is overrated.
- “Social media doesn’t affect SEO.”
Social activity addresses two main tasks: search engine discovery and indexation, as well as content distribution. Strong social activity puts your company’s content in front of the right people, which, in turn, increases site visits, engagement and even brand awareness. Make it easy for your visitors to engage with your social links on your web properties. This minor adjustment can produce major results.
Instead of worrying about rankings, focus on finding the perfect balance between engaging content, keyword optimization and user experience.. Once you achieve that, you’ll bring more qualified eyes to your website than ever before. Not sure where to start or want to see where your you can improve? Hit me up.